Our goal Is to foster public
awareness of breast cancer
and to assist in
providing “right now” needs for
breast cancer fighters and
survivors and their families.


Mission Statement: 
Different Shades of Pink Charity is committed to serving the “Right Now Needs” of breast cancer fighter’s, survivors and their families. In addition, we educate and empower young women to practice preventive measures and be proactive in their pursuit of healthy lifestyles.

Different Shades of Pink (DSOP) is a 501c3 not-for profit charitable organization that performs public service and places emphasis on women/men breast health. DSOP was founded in 2012 by BREAST CANCER SURVIVOR, ERIKA BRACEY in an effort to rally individuals to collectively promote breast cancer awareness and the importance of taking action, expose barriers and disparities that plague communities and to provide assistance to those in need. Our philanthropic efforts also extends to encouraging individuals to embrace and celebrate life even in the mist of the storm.